MEET BYFALASE

An Interview with Ore Falase: Where Fantasy Meets Reality for the Romantics.

Ore Falase’s latest collection feels like a love letter to desire itself — a playful exploration of women and their fantasies, channeling the timeless magnetism of Gillian Anderson. At its heart is a slogan you won’t forget: “Bark if you love women.” The brand thats not afraid to blur boundaries and rewrite tradition.

We caught up with Ore to unpack the movement behind the collection, how personal narratives and cultural traditions stitch their way into her designs, and why fantasy will always have a place in fashion.

To celebrate ByFalase joining FASSION, we're offering 15% discount on all products for the next week with the code BYFALASE15.

Q & A

Let’s take it back—do you remember the exact moment when ByFalase became more than an idea?

I think weirdly enough it was after my first showroom. It was basically my push that this was a real thing. Before that Byfalase almost just felt like a little pet project of mine I never told anyone about. When I made the decision to do the showroom I had one product. From the moment the showroom was confirmed everything moved so quickly. I went from having one product to 5 all in a month. The day of my showroom I was only expecting family, friends and people my sisters bullied into coming. But the turnout was insane and the aftermath was even crazier.

Your pieces feel like they carry stories. What’s the story you’re trying to tell with the brand right now?

My next collection is all about fantasy. I read Want by Gillian Anderson earlier this year and I loved the idea of women putting their fantasies out there without the fear of being perceived or a feeling of having to perform. So I’m working within that world. It’s all about what I want and what other women want. It’s a lot more romantic than the stuff I have done so far.

What are some British-Nigerian traditions - visual, spoken, or unspoken that you weave into your work, whether consciously or not?

If you know any Nigerians you know they are so proud to be Nigerians. That pride translated very deeply into my work. Not just loving being Nigerian but also the sense of pride I feel in being a woman. That and my love of colours, fabrics and eccentricity.

What’s your favourite part of the process: the idea, the making, or the moment it leaves your hands?

For me it’s definitely the ideation stage. There’s no boundaries. Because my main focus is storytelling I have so much fun when I’m playing with ideas. I’ve designed shoes, bags, and had ideas for all parts of my stories that I can’t fully execute right now. I was a textiles student so I’m used to that idea of pushing your ideas and continuously asking yourself why.

Real ones know this isn’t easy. What’s been the hardest lesson you've learned building ByFalase?

I think I’ve had to learn a lot about myself,

not even necessarily business or fashion stuff. Designing is a very spiritual process.

I’ve learnt a lot about myself, my limits and my capabilities most especially my rhythm. The hardest lesson so far though has definitely been my pace is very different from everyone else’s.

You’re part of a broader wave of creatives doing things independently. Do you see Fassion as part of that movement?

I think for sure. It’s always a hassle being able to bring your products to a wide audience especially being such a small team. Platforms like Fassion make that easier. Even the way I discovered Fassion was what made me realise how right it was for my brand. I was doing my favourite thing- walking around aimlessly in east London. And I saw a pop-up with brands I liked. That was it.

Fast forward 5 years - what’s the wildest dream for the brand that you dare to say out loud?

A CRAZY FILM

What’s coming next? What are you excited about over the next 3–6 months?

Over the next few months, definitely my new collection. Finally ready to pop my “ideation bubble” that I’ve been existing in for the last 7 months and it’s time to get to work. I think it’s definitely my favourite thing I’ve done so far.